Sanger’s managing director, Brian Flanagan, recently shared six tips to help distill complex messages into a simple story as part of an exclusive article for SmartBrief.

Why does storytelling matter for leaders? According to the article, “being a solid storyteller is a vital professional competency. It’s crucial for making an impact during job interviews, at networking events, and in more informational business settings.” Additionally, stories help build a shared identity. A strong story will make employees feel empowered and excited about working for an organization and will encourage customers to buy in as well.

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Interested in going beyond the article? Michigan Ross students can attend our Story Lab events and workshops throughout the year to uncover and refine their stories!

"Leaders capture and tell stories to celebrate and articulate the culture they’re trying to build."

Brian FlanaganManaging Director

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