The Program

Story Lab is a self-authoring, story crafting, and storytelling initiative that brings your brand of leadership to life on stage. As a leader, you need to communicate with impact. You need to tell stories that are important to youon the job, for the job, or in your personal life. Being able to communicate in an expressive, rich, and effective manner will help you convey your unique value to recruiters, inspire and motivate colleagues, and influence new audiences. At Story Lab, you’ll be provided with immersive experiences that will help you hone your skills and practice them in a safe and fun environment.

Story Lab is co-created with the Ross Design + Business Club.

Get Involved

Story Lab runs over the course of the academic year, September through April. The program kicks off in the Fall with an introductory kickoff event. Then, each semester, a select group of participants engage in a skill-building retreat. The retreat leads up to Ross Diaries, a live “The Moth-style” storytelling event featuring the stories of some of the retreat participants.

At the end of the academic year, the Ross Diaries concluding event gives select participants the opportunity to tell their stories on stage during a community-wide, end of the year celebration.

“Participating in Story Lab was the best, most transformative experience I was able to be a part of during my time at Ross … I learned how to take personal experiences and shape them into captivating stories that would connect with my audience, whether it be a packed auditorium or a job interviewer.”

Sneha Bhattacharyya, MBA ‘18
RSVP: Ross Diaries

Program Type

Action-Based Learning

Key Dates

Winter Retreat 2018

Friday, January 26, 3-7:30 PM

Blau Hall, B2560
Michigan Ross
700 East University Ave

Winter Ross Diaries 2018

Tuesday, February 13, 5:30-7 PM

Robertson Auditorium
Michigan Ross
701 Tappan Ave

Time Commitment

Ross Diaries events are 1.5 hours; Story Lab retreats are 4.5 hours

Participant Requirements

  • Deep interest in storytelling, personal growth, and lifelong learning
  • Ross students only for the retreats
  • Ross Diaries events are open to the public

Skills You’ll Learn

Learn how to communicate with impact, enhance your influence, and inspire dialogue and action. The workshop will help you discover your voice and adopt proven storycraft techniques while developing the verbal communication skills effective leaders use to engage and activate people in today’s complex world.

Developing Executive Presence
You will build your unique communication style, while practicing a proven combination of verbal skills, vocal tones, and body language that enhance executive presence. Your work at Story Lab will not only increase your confidence, charisma, and credibility; it will help you forge an impactful personal brand.

Leading Authentically
Get beneath the surface with your peers and build a more connected Ross community. Through your storytelling, you’ll have the opportunity to go deep, share your authentic self, and connect meaningfully with others. In so doing, you’ll model courageous leadership and learn to foster empathy and trust in others.

Learning from Experience & Feedback
You’ll reflect on your life experiences, recall failures, and celebrate moments of resilience and grit. Along the way, you’ll be encouraged to step outside your comfort zone, receive rich feedback from coaches and peers, and gain fresh insights about yourself and the power of your voice.