Crisis Challenge

Leadership Crisis Challenge

Overview

Leadership Crisis Challenge prepares you to lead in high-pressure, high-stakes environments. You will be immersed in a simulated business and media crisis where you will test your ability to strategize through extreme turbulence, think on your feet, and demonstrate poise under pressure.

You and your team will play the part of senior executives tasked with responding to the crisis as it unfolds: you’ll receive emails, social media updates, phone calls, and more throughout Thursday night. Then, on Friday, you’ll come to Michigan Stadium to present your strategy to your board of directors (made up of esteemed U-M alums), journalists, and the public. Along the way, you’ll receive personalized feedback from business leaders, communication coaches, and faculty experts.

This program is generously sponsored by General Motors and McKinsey.

reason why students chose Michigan Ross

awarded to first- and second-place teams since program inception

alumni, faculty, and staff engaged to support the student experience per year

Skills You’ll Learn

All program skills are connected to the Michigan Model of Leadership, our evidence-based framework for leadership development.

Skills

Team Communication

I facilitate open team communication

You will practice building trust and psychological safety with your team to embrace debate, manage conflict, and navigate problem-solving discussions to address the needs of diverse stakeholders as the crisis unfolds.

Resilience

I cope effectively with change and ambiguity

You will practice navigating complex, dynamic, and ambiguous situations as you and your team leverage incomplete information to make sound decisions for all company stakeholders.

Team Flexibility

I promote team flexibility in response to internal and external events

You will face complex decisions and a range of stakeholders. You’ll practice how to effectively diagnose and prioritize your response to issues, rigorously analyze trade-offs, and articulate a clear, coherent strategy.

Team Role Clarity

I clearly define team roles

At the beginning of the simulation, you will learn how to leverage the strengths, capabilities, diverse expertise, and learning objectives of your team to effectively delegate roles and responsibilities for your team to achieve its goals.

Influence

I influence others to action

You will practice influential communication by aligning with and persuading your teammates, the board, and the press throughout the Crisis Challenge. You’ll receive meaningful feedback from communication coaches, judges, and your team along the way.

Details & Application

2026 Details

Application Window
January 7–21

Agenda
Day 1: Thursday, January 29, 4–10 PM, Michigan Ross
Check-in begins at 4 PM

  • Simulation in Teams: 5-10 PM

Day 2: Friday, January 30, approx. 9 AM–5 PM, Jack Roth Stadium Club, Michigan Stadium
Required attendance

  • Boardroom Presentation: Teams will be assigned a 55-minute window to present to, and receive feedback from, a board of directors between 9 AM and 1 PM.
  • Press Conference: The final round of competition begins at 3 PM and ends by 5 PM

Optional attendance

  • Leadership In Action networking session
  • Field & locker room access
  • Educational workshops

Time Commitment
Approximately 10 hours over 2 days

Participant Requirements
Any U-M student
Ability to attend both days

LCC participants

Get Involved

If you are an alumni or community member that would like to volunteer at the event or contribute to the program in another way, please email rossleaders@umich.edu.

The application window for the 2025 Leadership Crisis Challenge has closed. Ross students will be notified via email when applications opens for the 2026 Challenge. Non-Ross students are invited to fill out the interest form below to receive the same communication.

Contact a Sanger Student Ambassador about this program.

Experience the Crisis Challenge

Prize

Two undergraduate teams and two graduate teams will receive a reward that is split among team members. Teams will compete against others of the same academic level.

Teams

Team formation happens at check-in on the first day of the event. Registrants are welcome to bring a friend (who has also registered) to the check-in session in order to be assigned to the same team. All other registrants will be randomly assigned to teams at check-in. Students will be placed on teams and compete against other students of the same graduate status, i.e. undergraduate students compete against undergraduate students, and graduate students compete against graduate students.

Collaborations

A cornerstone of the Michigan Ross experience, the Leadership Crisis Challenge has been replicated at institutions across the world (like Chapman University’s Argyros School of Business and Economics). Interested in running your own Crisis Challenge? Reach out to us at rossleaders@umich.edu.

universities have hosted a Crisis Challenge

countries have hosted a Crisis Challenge

LCC participants

Testimonials

Azzahra Ali, MBA ’26

Azzahra Ali, MBA ’26

Testimonials

"THE BEST PROGRAM I’VE EVER BEEN IN! I appreciate the scale and structure of this competition. The program encourages collaboration in the most ambiguous and high-pressure setting possible. From the random team assignment to the crisis storyline, and most of all, the personalized feedback from the communication instructor, this program was crucial for my personal development."

Ryan Rzeszut, BBA ’27

Ryan Rzeszut, BBA ’27

Testimonials

"Participating in LCC was one of the best decisions I've made in college so far. Every challenge my team faced was unique and fun to solve. I greatly enhanced my collaboration, communication, and teamwork skills throughout the course of this competition, and I recommend it to anyone who wants the experience of working with a team in a high-stakes environment!"

Liza Dhameeth, MM ’25

Liza Dhameeth, MM ’25

Testimonials

"For 24 hours, the Sanger Leadership Crisis Challenge put me in the C-suite, forcing me to think and act like the executive I aspire to be. It wasn’t just a simulation—it was a trial by fire, sharpening my ability to manage risk, navigate uncertainty, and lead with conviction. I left with more than just experience—I walked away with the clarity, confidence, and decisiveness of a leader in the making. This challenge turned ambition into action, giving me a real glimpse into the executive role I’m working toward. Thank you to the Sanger Leadership Center for an opportunity that doesn’t just teach leadership—it demands it. For those aiming for the C-suite, this is where you start."

John Byrne, founder and editor in chief, Poets&Quants

John Byrne, founder and editor in chief, Poets&Quants

Testimonials

“As business simulations go, the Leadership Crisis Challenge is one of the world's best, hands down. It's a rollercoaster, pressure cooker that brings students into real-world decision-making like none other. It's innovative, experiential, and unique.”

Anish Gaddam, BBA ’26

Anish Gaddam, BBA ’26

Testimonials

"The Leadership Crisis Challenge was the most impactful business-related case competition I have participated in. Being placed into random teams and given strict time constraints forces you to step out of your comfort zone and work proactively with your teammates to develop solutions. By far the most thrilling, energizing, and entertaining business competition I have been a part of!"

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Gallery

Scenes from the Program

NEWS

Related News

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