SANGER FACULTY CHAMPION DEREK HARMON ON THE IMPACT OF LEADER COMMUNICATION STRATEGIES

by | Feb 23, 2024 | Sanger News, Faculty Champions

In an article published by the Academy of Management, Sanger faculty champion and Michigan Ross Assistant Professor of Strategy, Derek Harmon, explores the difficulties leaders face when communicating across global markets. The study examines how language abstraction, often used to unify diverse audiences, can actually cause issues in a global setting where market actors have different interests.