Justin Berg, Michigan Ross associate professor, Sanger Research Lab member, and member of the Sanger Faculty Advisory Board, was recently quoted in Reworked on the limits of artificial intelligence in organizations. His message is clear: AI will not solve underlying organizational problems. Instead, it tends to amplify what already exists.
If processes are inefficient, incentives misaligned, or communication unclear, layering AI on top may scale those issues rather than fix them. While AI can improve speed and output, it does not automatically address deeper structural or cultural challenges.
For leaders, the takeaway is simple: diagnose before you deploy. When organizations strengthen their foundations first, AI becomes an accelerator of performance rather than a magnifier of dysfunction.