Since the first competition was held in 2007, around 375 alumni of the Ross School of Business and the University of Michigan have played a crucial role in creating a simulated PR nightmare for students participating in the Leadership Crisis Challenge (LCC).
Acting as demanding board members and judges, and sharing insight from their years of industry experience, dozens of distinguished alumni are central to making the challenge a success each year.
Read more about the experiences of three alumni who came back to campus in January on the Michigan Ross blog.Read More
