The Program

Crisis Challenge prepares you to lead in high-pressure, high-stakes environments. You will be immersed in a simulated business and media crisis where you will test your ability to strategize through extreme turbulence, think on your feet, and demonstrate poise under pressure.

You and your team will play the part of senior executives tasked with responding to the crisis as it unfolds: you’ll receive emails, social media updates, phone calls and more throughout Thursday night. Then, on Friday, you’ll come to Michigan Stadium to present your strategy to your board of directors (made up of esteemed U-M alums), journalists, and the public. Along the way, you’ll receive personalized feedback from business leaders, communication coaches, and faculty experts.

Get Involved

The registration deadline has passed.

We will announce the dates of 2022 LCC in the fall.

“The LCC provided a unique experience to work with individuals across the Michigan grad community. It put you in what could possibly be a real-life scenario with, in most teams, people you just met to solve this problem. The LCC forces you to think outside of the box, outside of yourself, and put yourself in the shoes of an executive. It also forces you to adjust and pivot as time goes on and tests your ability to work as a team with ambiguous information.”

Junior Louis, MBA ’20

Program Type

Action-Based Learning, offered virtually for 2021

Key Dates

January 2021 Challenge
January 28-29, 2021

March 2021 Challenge
March 25-26, 2021

March 25, 5-10 PM
March 26:
– 50-minute board meeting between 9 AM – 1:30 PM
– Final-round press conference at 3 PM

Time Commitment

Approximately 10 hours over 2 days

Participant Requirements

  • Any U-M Student
  • Ability to attend both days


Three finalist teams will receive a reward that is split between team members.


Teams are randomly assigned.

Skills You’ll Learn

Thinking Strategically
As a crisis unfolds, you will face complex decisions and a range of competing stakeholders. Success will depend on your ability to effectively frame issues, rigorously analyze tradeoffs, and articulate a clear, coherent strategy. Ultimately, you’ll have to cut through complexity and find a clear path forward.

Managing Ambiguity & Uncertainty
Your team will make difficult decisions of consequence for your company, community, and other stakeholders. It will do so in an environment that is complex, dynamic, and ambiguous. You will practice navigating this environment and leveraging incomplete information to make a large percentage of good calls.

Working with Diverse Individuals
You will collaborate with a team of diverse students who speak different disciplinary languages. Despite your differences, you will practice exercising leadership together, embracing debate, managing conflicts, and supporting each other’s learning. This will require a high level of organization and activation of your diverse expertise and capabilities.

Developing Executive Presence
The second day of competition will challenge you to communicate your strategy in a pressurized environment, while preserving your message, composure, and poise. A communication coach will give you tips and feedback, while supporting robust learning from the experience and helping you enhance your presence.




March 2, 2021 in Leadership Crisis Challenge, Managing Teams

Sanger’s Crisis Challenge featured on the Working for the Weekend podcast

Our center was thrilled to once again be featured on one of our favorite podcasts, Michigan Ross' Working for the Weekend. The podcast, produced by Ross Weekend MBAs, featured a…
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March 1, 2021 in Leadership Crisis Challenge, Managing Teams

How We Won This Year’s Crisis Challenge

By Gamal Elbialy, WMBA '22; Natalie Juronoc, WMBA '21; Dennis Emmatty, Evening MBA '21; Elizabeth Fu, WMBA '22; Juan Suchon, Evening MBA '21 A crisis unfolded on the night of…
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February 15, 2021 in Leadership Crisis Challenge

Here Is What Made Our First-Ever Virtual Leadership Crisis Challenge A Success

A realistic company crisis; student teams thrust into C-suite roles; alumni serving as demanding board members and tough judges; and an intense press conference — the first-ever virtual Leadership Crisis Challenge…
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