The Program

Crisis Challenge prepares you to lead in high-pressure, high-stakes environments. You will be immersed in a simulated business and media crisis where you will test your ability to strategize through extreme turbulence, think on your feet, and demonstrate poise under pressure.

You and your team will play the part of senior executives tasked with responding to the crisis as it unfolds: you’ll receive emails, social media updates, phone calls and more throughout Thursday night. Then, on Friday, you’ll come to Michigan Stadium to present your strategy to your board of directors (made up of esteemed U-M alums), journalists, and the public. Along the way, you’ll receive personalized feedback from business leaders, communication coaches, and faculty experts.

Leadership Crisis Challenge is made possible by the generous support of PNC Bank and General Motors.

Our undergraduate program is run with the help of Net Impact, a student-run organization.

Get Involved

Crisis Challenge is open to all U-M students and is offered twice a year: once for graduate students and once for undergraduate students. To get involved, fill out our registration form, which is posted to this page a few months in advance of each program.

“The LCC provided a unique experience to work with individuals across the Michigan grad community. It put you in what could possibly be a real-life scenario with, in most teams, people you just met to solve this problem. The LCC forces you to think outside of the box, outside of yourself, and put yourself in the shoes of an executive. It also forces you to adjust and pivot as time goes on and tests your ability to work as a team with ambiguous information.”

Junior Louis, MBA ’20
Graduate WaitlistUndergraduate Interest Form

Program Type

Action-Based Learning

Key Dates

2020 Graduate Challenge
Thursday, January 30, approx. 4:30-10 PM
Michigan Ross

Friday, January 31, approx. 8-5 PM*
Michigan Stadium

Registration is full; however, we do expect many spots to open up in January. Join the waitlist today!

We will be registering the students on the waitlist using a randomized lottery system as cancellations occur. You will be notified by Tuesday, January 28 if you have secured a spot at the Crisis Challenge.

Questions? View our Waitlist FAQ.

2020 Undergraduate Challenge
Thursday, March 26, approx. 4:30-10 PM
Michigan Ross

Friday, March 27, approx. 8-5 PM*
Michigan Stadium

Time Commitment

Approximately 10 hours over 2 days

* You do not need to be present the entire day on Friday. Your team will be assigned a 50-minute window in the morning or early afternoon. The final round of competition typically begins around 3 PM and ends by 5 PM.

Participant Requirements

  • Any U-M Student
  • Ability to attend both days


Three finalist teams will receive a reward that is split between team members.


You’ll work on a small team of 507 students during the challenge. Teams will be randomly assigned at check-in.


Skills You’ll Learn

Thinking Strategically
As a crisis unfolds, you will face complex decisions and a range of competing stakeholders. Success will depend on your ability to effectively frame issues, rigorously analyze tradeoffs, and articulate a clear, coherent strategy. Ultimately, you’ll have to cut through complexity and find a clear path forward.

Working with Diverse Individuals
You will collaborate with a team of diverse students who speak different disciplinary languages. Despite your differences, you will practice exercising leadership together, embracing debate, managing conflicts, and supporting each other’s learning. This will require a high level of organization and activation of your diverse expertise and capabilities.

Managing Ambiguity & Uncertainty
Your team will make difficult decisions of consequence for your company, community, and other stakeholders. It will do so in an environment that is complex, dynamic, and ambiguous. You will practice navigating this environment and leveraging incomplete information to make a large percentage of good calls.

Developing Executive Presence
The second day of competition will challenge you to communicate your strategy in a pressurized environment, while preserving your message, composure, and poise. A communication coach will give you tips and feedback, while supporting robust learning from the experience and helping you enhance your presence.




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