The Program

Crisis Challenge prepares you to lead in high-pressure, high-stakes environments. You will be immersed in a simulated business and media crisis where you will test your ability to strategize through extreme turbulence, think on your feet, and demonstrate poise under pressure.

You and your team will play the part of senior executives tasked with responding to the crisis as it unfolds: you’ll receive emails, social media updates, phone calls and more throughout Thursday night. Then, on Friday, you’ll come to Michigan Stadium to present your strategy to your board of directors (made up of esteemed U-M alums), journalists, and the public. Along the way, you’ll receive personalized feedback from business leaders, communication coaches, and faculty experts.

Leadership Crisis Challenge is made possible by the generous support of PNC Bank and General Motors.

Our undergraduate program is run with the help of Net Impact, a student-run organization.

Get Involved

Crisis Challenge is open to all U-M students and is offered twice a year: once for graduate students and once for undergraduate students. To get involved, fill out our registration form, which is posted to this page a few months in advance of each program.

“I expected the Crisis Challenge to be fun and engaging. I didn’t expect to grow so much as a person and a leader in such a short span of time. Being pushed to step out of my comfort zone by electing to be ‘CEO,’ presenting to the board (real c-suite executives!) and reading opening statements during the press conference helped me stretch my own expectations of what I could handle as a leader.”

Kashay Sanders, MBA ’19

Program Type

Action-Based Learning

Key Dates

2020 Graduate Challenge
Thursday, January 30, approx. 4:30-10 PM
Michigan Ross

Friday, January 31, approx. 8-5 PM*
Michigan Stadium

2019 Undergraduate Challenge
Thursday, March 28, approx. 4:30-10 PM
Michigan Ross

Friday, March 29, approx. 8-5 PM*
Michigan Stadium

Registration is now live. You must register by Friday, March 22, 2019.

Register

Time Commitment

Approximately 10 hours over 2 days

* You do not need to be present the entire day on Friday. Your team will be assigned a 50-minute window in the morning or early afternoon. The final round of competition typically begins around 3 PM and ends by 5 PM.

Participant Requirements

  • Any U-M Student
  • Ability to attend both days

Prize

Three finalist teams will receive a reward that is split between team members.

Teams

You’ll work on a small team of 4-6 students during the challenge. You do not need to have a team formed before signing up. Teams will be decided on the first night of the challenge. You can work with a group of peers you already know or you can choose to create your team the first day of the challenge by networking and using provided information about other students’ goals and strengths.

BENEFITS

Skills You’ll Learn

Thinking Strategically
As a crisis unfolds, you will face complex decisions and a range of competing stakeholders. Success will depend on your ability to effectively frame issues, rigorously analyze tradeoffs, and articulate a clear, coherent strategy. Ultimately, you’ll have to cut through complexity and find a clear path forward.

Working with Diverse Individuals
You will collaborate with a team of diverse students who speak different disciplinary languages. Despite your differences, you will practice exercising leadership together, embracing debate, managing conflicts, and supporting each other’s learning. This will require a high level of organization and activation of your diverse expertise and capabilities.

Managing Ambiguity & Uncertainty
Your team will make difficult decisions of consequence for your company, community, and other stakeholders. It will do so in an environment that is complex, dynamic, and ambiguous. You will practice navigating this environment and leveraging incomplete information to make a large percentage of good calls.

Developing Executive Presence
The second day of competition will challenge you to communicate your strategy in a pressurized environment, while preserving your message, composure, and poise. A communication coach will give you tips and feedback, while supporting robust learning from the experience and helping you enhance your presence.

EXPERIENCE THE CRISIS CHALLENGE

SCENES FROM THE PROGRAM

RELATED NEWS

April 16, 2019 in Leadership Crisis Challenge

The Top 8 Moments from the 2019 Crisis Challenge

Whether or not you had time to participate or follow along during Leadership Crisis Challenge (LCC) this year, you may have heard that our January and March programs were record-setting…
Read More
April 17, 2018 in Leadership Crisis Challenge

Leadership Lessons Powered by Driverless Cars

In January, 150+ graduate students from across U-M participated in the annual Leadership Crisis Challenge. This year's challenge addressed the moral and business implications that occur when self-driving or autonomous…
Read More
April 13, 2018 in Leadership Crisis Challenge

Meet the Students Who Ran the Crisis Challenge

Behind the scenes at each Leadership Crisis Challenge (LCC), dozens of student volunteers are writing tweets, answering emails, acting as protestors, and generally putting the crisis into the challenge. They…
Read More