The Ross School of Business has partnered with the Financial Times on a joint polling initiative leading up to the 2024 presidential election. The poll will aim to reveal whether Americans feel better off than they did four years ago, and how their financial well-being will impact their vote.
Dr. Marcus Collins, a Michigan Ross marketing professor and Sanger Faculty Champion, is a member of the small group of faculty selected to co-design the polls and draw insights from the results over the next twelve months.
